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Business Intelligence: Definition, Benefits & Tools

Business intelligence provides data-based insights for well-founded decisions. All important information here in the blog.

Tanja Hartmann
Content Marketing Managerin
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Data is as valuable as the insights you draw from it. From analyzing past project phases to planning future resources — the targeted use of business intelligence is crucial for managing projects efficiently and successfully completing them sustainably.

What is Business Intelligence (BI)?

Business Intelligence (BI) comprises the processes and technologies that companies use to analyze their business data and transform it into actionable insights. The aim is to enable employees at all levels to make well-founded decisions. BI systems, also known as decision support systems (DSS), combine current and historical data and prepare it in dashboards, reports, or charts.

BI answers questions such as “What happened? ” or “What needs to change? “and thus focuses on the past and present (“descriptive analysis”). It is different from business analytics, which goes beyond mere description and offers diagnostic, predictive, and prescriptive analytics.

Benefits of Business Intelligence

A successful BI system offers you numerous benefits, ranging from optimizing internal processes to improving competitiveness:

📊 Make data-based decisions: BI tools provide insights that facilitate fact-based decisions and replace assumptions.

⚡ Secure competitive advantages: Identify trends and opportunities early on in order to plan strategic steps.

⏳ Monitor performance: Key figures (KPIs) Analyze and transparently track progress.

🔧 Optimize processes: Uncover inefficiencies and processes between Divisions Harmonize.

💎 Minimize risks: Identify problems such as production bottlenecks or customer churn at an early stage.

🔐 Democratize data access: Make intuitive interfaces and drag-and-drop reports accessible to all employees.

Business intelligence vs. business analytics

Business Intelligence (BI) and Business Analytics are two key approaches for analyzing business data. While BI focuses on evaluating the past and present, business analytics focuses on the future and possible courses of action. BI primarily answers questions such as “What happened? ” and helps to understand the current status, while business analytics enables deeper, predictive analyses.

Aspect Business Intelligence (BI) Business Analytics
Focus Past and present Future and actionable options
Key Questions What has happened? What to change? Why is it happening? What is coming?
Types of Analysis Descriptive Diagnostic, predictive
Goal Understanding the status quo Strategic planning

The combination of both approaches on modern platforms provides comprehensive insights and supports well-founded decisions for your project business.

Key BI tools and features

An effective business intelligence (BI) solution integrates various features that enable you to use your data efficiently. This includes interactive reports and dashboards, which provide a visual presentation of data through BI reporting and present trends in an understandable way. With user-friendly data queries, specific questions can be answered quickly, while data integration makes it possible to collect data from various sources such as ERP systems Or merge CRM platforms.

Visualizations such as charts and maps further simplify the presentation of data. In addition, automating processes, for example through regular reports and alerts, helps to reduce workload and increase efficiency.

ZEP as a Business Intelligence Solution

Business Intelligence (BI) and ERP systems play a central role in evaluating and using business data. ZEP combines these requirements by representing all relevant project processes as an integrative platform and providing analyzable data.

Holistic Project Management

ZEP supports you in managing the entire project process — from Preparation of offers Up to Invoicing — to be managed on a central platform. This continuous mapping of all steps makes it possible to immediately evaluate the generated data and gain insights into the status and efficiency of your projects.

Recording of project-related expenses

Working hours, travel expenses And external expenditure can be assigned specifically to individual projects or customers. This detailed breakdown provides a sound basis for analyses, for example on profitability Specific projects or to identify cost drivers.

Resource Management and Capacity Planning

By combining resource planning And real-time data on capacities helps ZEP to strategically align your projects. Bottlenecks and overloads can be identified at an early stage and resolved in a targeted manner. At the same time, a comprehensive picture is created that can be used for data-based optimizations.

Project Management and Controlling

A clear Target/actual overview At times, costs and budgets is essential for Project Controlling. ZEP provides tools to identify deviations in real time and to initiate data-based measures. This not only makes it possible to comply with budgets, but also promotes transparency throughout the project process.

By combining data management, project management and Controlling ZEP supports you as ERP system for precise and fact-based decision-making. The provision of all relevant information on a central platform enables efficient use of business intelligence and provides you with the basis for managing your projects successfully and in a targeted manner.

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Conclusion

Business intelligence provides a valuable basis for efficient and data-based Project Management. With ZEP, all project processes can be carried out — from planning to Controlling Through to the evaluation of resources and expenses — map them on a single platform. The ability to use real-time data and immediately identify deviations makes a significant contribution to identifying risks at an early stage and making targeted optimizations. Through this comprehensive data analysis, you make well-founded decisions that not only increase efficiency, but also contribute to long-term performance monitoring and transparent project management.

FAQs

What is Business Intelligence and how does it help with Project Management?

Business intelligence (BI) involves collecting and analyzing business data to make informed decisions. In Project Management, BI Helps to Monitor Processes, Identify Risks at an Early Stage and Optimize Resource Use by Processing Data in Clear Reports and Dashboards.

How does ZEP support the use of business intelligence for projects?

ZEP combined Time recording, resource planning and Project Controlling In one system and thus provides a comprehensive basis for BI analyses. This allows companies to monitor their projects in real time, identify deviations and take data-based optimization measures.

What are the key benefits of business intelligence in projects?

BI helps to make well-founded decisions by enabling transparent analysis of data. It promotes an efficient resource management, optimizes processes and minimizes Risks, which results in a higher project success rate and better results.

Would you like to know more about ZEP?

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